In this age of advanced technology, a new “Producer” is created every 30 minutes, but none are created equal. New hardware and software make music production easier, but still require a musical ear, rhythm, creativity, and most all talent.   These elements define the difference between “beat makers” and Music Producers. Big Reef is a true definition of a Music Producer.

Unlike most Producers, Big Reef became a music producer out of necessity and not as a hobby.  He began as an emcee, frustrated by the uninspiring sounds of the Atlanta music scene at the time. “ I really wasn’t feeling what was going on in Atlanta at that time and I couldn’t translate the sounds in my head to anyone else, so I decided I needed to do it myself,” said Big Reef.

Big Reef is originally from Chicago, but was brought up in Atlanta.  While in the southern Hip Hop capital, he began training under Nick Fury, who eventually produced “Game Over” by Lil Flip, “Straight” by T.I. and four tracks on the Nas’s 10th Anniversary Album.

His training proved to be phenomenal.  The legendary Mad Skillz praised his work and lyricists from all four corners of the United States.  Just as the Big Reef momentum grew, he took an unexpected three-year hiatus.

Upon his return, Ahz of Soul Empire Entertainment and Gahsh of OMyGahsh Productions introduced him to the changes of the past three years and together they developed some of the hottest talent Atlanta had to offer.

In the first quarter of 2008 Big Reef and Sho Shott released “Top Shottaz…Certified Street Tales,” their debut Mix CD. This project awarded them much success and attracted many of music industries elite to his work.

Big Reef is currently working on projects for up and coming artists, Da Backwudz (Universal Records), Crunchy Black (Asylum), Hard Hitters (Asylum Records), Xstacy (Grand Hustle Records), and Akil of Jurasic 5 (Interscope Records). 

Artists are drawn to Big Reef for his overall productions abilities, but more specifically his unique sampling style.  Big Reef is known for pulling the soul out of any song and making it his own.  “When I first met Big Reef, his music made me feel like we had already been working together.  I felt like I could already relate to where he was coming from,” says Sho Nuff of Da Backwudz (Universal Records).